Privacy policy

At Bibo Brands bvba we attach great importance to the protection of personal data. This privacy statement is based on the principle that you as a customer or end user (natural person) have maximum control over your privacy. Bibo Brands bvba complies with the provisions of the European General Data Protection Regulation (GDPR), effective from 25 May 2018.

In this statement we set out which personal data we process, for which purpose this data is needed, how and how long we retain this personal data, and in what way you as a customer or end user can exercise rights in respect of this.

This privacy statement applies to all customers and end users of Bibo Brands bvba, as well as to all visitors of the Bibo Brands bvba websites. This privacy statement provides a comprehensive picture of the present situation. The statement may be amended if new developments give rise to this. The most recent version of the privacy statement is available at

  1. The data processor

The party responsible for the processing of your personal data is Bibo Brands bvba, Torenplein 7.16.1, 3500 Hasselt, Belgium. If you have any questions about the privacy statement, you can email us at

  1. Data protection

Bibo Brands bvba is committed to optimally protecting your personal data from unlawful use, access, loss or unavailability of your data. Only authorised personnel have access to your personal data. The storage and transfer of your personal data via the Internet are protected through techniques in normal current use.

  1. Overview of processing operations

Below is an overview of the different categories of personal data processed by Bibo Brands bvba and the purposes for which this personal data are processed.

3.1 Sales and after-sales service

Bibo Brands bvba processes data for the purposes of processing orders, preparing and sending invoices and dealing with customer questions and complaints. This personal data is required for the performance of the agreement. Without these processing operations, we would not be able to conclude sales.

Bibo Brands bvba processes personal data relating to products purchased by customers for our internal sales and marketing department. This enables Bibo Brands bvba to provide an even better service to its customer groups. This processing operation is based on a legitimate interest.

3.2 Informing

Bibo Brands bvba processes personal data to inform customers via email or mail about the performance of the agreement and for direct marketing purposes (see also 3.4 Marketing purposes).

3.3 Reporting

Bibo Brands bvba processes personal data of customers for statistical analyses and reporting purposes. Based on these analyses and reports, the management of Bibo Brands bvba takes decisions, evaluates products and services and assesses the effectiveness of promotional campaigns, for example.

We use the personal data obtained, including data voluntarily provided by you (such as your name, email address, address, telephone number, etc.), for these reports.

In some cases, we must engage third parties (see also sharing of your personal data with third parties) for the handling of your requests and orders. These third parties may only use the disclosed data for the performance of their specific tasks and not for any other purposes. These third parties are also obliged to comply with the provisions of the GDPR in the performance of their tasks.

3.4 Marketing purposes

Bibo Brands bvba strives to tailor its marketing and sales activities as much as possible to the needs of its customers. In the context of these marketing activities, the sale of products and services, or otherwise, you provide (personal) data, for example if you participate in a survey or competition. We process this personal data provided by you, such as your name and email address, in order to provide you with tailored information about available products, services and news.

  1. Personal data categories

Bibo Brands bvba distinguishes between different categories of personal data.

Contact details and personal details

Your name, address, email address, telephone number and job title. This category of personal data is processed in the context of sales, after-sales service and relevant information provision.


We use cookies on our website. If you visit the websites of Bibo Brands bvba, one or more cookies are placed on your computer. Cookies are small text files that your browser stores on your computer at the request of a website. On each following visit, your browser will send the contents of the cookie back to that website. This allows the website to store data that are specific to your browser and your visit to the website (such as language choice).

Cookies may contain the contents of your shopping cart in a web shop, for example. Such cookies are called functional cookies. Cookies can also be used to uniquely identify your browser and your visit, to analyse how visitors behave on a website, to assess the effectiveness of online advertising campaigns and to show certain advertisements based on surfing behaviour. Such cookies are called analytics cookies and advertising cookies. When a cookie is placed and read out, personal data are processed, such as your IP address and your surfing behaviour to and on our website.

Bibo Brands bvba uses all three types of cookies. Functional cookies are used to ensure the proper functioning of certain parts of our website. Analytics cookies are used to analyse the visiting behaviour of users of our website, for example to see where visitors come from, where they go to and how they move around our website. We use this information to better tailor our website to the needs and behaviour of visitors to our website. Advertising cookies are used to measure whether advertising banners and Adwords Bibo Brands bvba purchases result in sales. Advertising cookies allow us to recognise visitors of our website who viewed a banner of Bibo Brands bvba earlier on another website. These cookies are therefore also called tracking cookies. These allow us to see whether our advertising spending actually pays off. Advertising cookies also allow us to target our advertising more effectively.

When you visit the Bibo Brands bvba website for the first time, your consent will be asked for the use of advertising cookies. If you consent, all types of cookies are placed. If you do not consent, only functional and analytics cookies are placed. No advertising/tracking cookies will be placed.

If your browser is set to refuse all cookies automatically, no cookies are placed at all. In that case, some features of the website may not function properly.

  1. Retention of personal data

Bibo Brands bvba retains your personal data no longer than strictly necessary to achieve the purposes for which your personal data are collected.

Your personal data, that is your title, first name, last name, email address, telephone number, street, house number, postal code, town and country, are not retained for longer than three (3) years if no agreement is concluded with you.

In addition, Bibo Brands bvba is obliged to keep its accounting records for ten (10) years for the tax authorities. The accounting records include all invoices sent to customers, including all personal data stated on the invoices.

If you unsubscribe from our newsletter, your personal data are no longer retained to send you newsletters. However, your personal data may be retained on a different legal basis, for example because you purchased a product from us (agreement).

  1. Sharing your data with third parties

Bibo Brands bvba may choose to outsource certain activities, because Bibo Brands bvba does not possess certain knowledge or because the specialist knowledge of other parties is more effective. Bibo Brands bvba requires these third parties to guarantee that the provided personal data will only be used for the purpose set out and to detail how the third party will protect the personal data and how the third party will destroy the personal data after their use.

6.1 Activities involving third parties

  • Mail and parcel delivery services (the relevant party)
  • Advertising and analysis of effectiveness of advertisements (the relevant party)
  • Sales and payments (the relevant party)
  • Web analysis (the relevant party)
  • Surveys (the relevant party)
  • Updating sales funnel (the relevant party)
  • Sending newsletters (the relevant party)
  • CRM (the relevant party)
  • Contact and complaint handling (the relevant party)

6.2 Google Analytics

Bibo Brands bvba uses Google Analytics to analyse the use of the website and the effectiveness of the Adwords advertisements of Bibo Brands bvba on Google search result pages.

The information thus obtained, including the address of your computer (IP address), is transferred to servers in the United States by Google and stored on these servers. Read the Google privacy policy for more information.

Google uses this information to analyse the use of our website, to provide Bibo Brands bvba with reports on the website, and to inform its advertisers on the effectiveness of their campaigns.

Google may disclose this information to third parties if Google is required to do so by law, or insofar as these third parties process the information on behalf of Google. Bibo Brands bvba has no control over this.

Bibo Brands bvba has not given Google permission to use Analytics information obtained via Bibo Brands bvba for other Google services.

  1. Links

Our website contains links to other websites. This privacy statement only applies to our website. If you visit other websites, we recommend that you always read the privacy policies of those websites.

We are not responsible for the content of websites that you access via links on this website, nor are we deemed to agree with the content made available via these links.

  1. Your rights

1. You always have the right to have inaccurate, incomplete, inappropriate or out-of-date personal data removed or corrected. You can contact us in the following ways to exercise this right:

  • via the customer form on our website:
  • via email:
  • in writing to the following address:

Bibo Brands bvba
Torenplein 7.16, 3500 Hasselt

2. In addition, you always have the right to access and review your personal data. For access to your personal data, you can send a written request to Bibo Brands bvba in the following ways:

  • via email:
  • in writing to the following address:

Bibo Brands bvba
Torenplein 7.16, 3500 Hasselt

3. As a customer, you have the right to object to the processing of your personal data or to withdraw your earlier consent for certain processing of your personal data.  For this you can contact us in writing:

  • via email:
  • in writing to the following address:

Bibo Brands bvba
Torenplein 7.16, 3500 Hasselt

If you exercise this right, we request that you indicate clearly which processing (operations) you object to or which consent you wish to withdraw.

We wish to point out that your objection to certain processing of your personal data may result in you no longer being able to use certain services or products offered by us.

4. You have the right to be forgotten and to have your personal data removed in the following cases:

  • If the retention or processing of your personal data infringes Belgian or European law
  • If your personal data is no longer necessary for the purpose for which it was collected
  • If you withdraw your consent for the processing and there is no other legal basis that justifies the processing of your personal data
  • If you object to processing and there is no prevailing mandatory legal basis for the processing
  • If we would process your personal data in an unlawful manner
  • If certain provisions of Union law must be complied with
  • If you are under the age of 16 and your personal data is collected and processed in relation to the offer of information society services without the consent of your parents or guardian.

 For this you can contact us in writing:

  • via email:
  • in writing to the following address:

Bibo Brands bvba
Torenplein 7.16, 3500 Hasselt

In this context, Bibo Brands bvba shall remove and destroy all your personal data in its possession, except in the following cases:

  • A legal obligation to retain these personal data;
  • The institution, substantiation or exercise of a legal claim.

5. You have the right to portability of your personal data you provided us with.  In this context, you will receive the personal data in a structured, commonly used and machine-readable format.

6. You have the right to lodge a complaint with the Privacy Commission ( if we do not respond to your request to access your personal data, refuse your request or if our response does not meet your expectations. You also have the right to lodge a complaint if you are of the opinion that our processing operations are unauthorised.

7. Should you wish to exercise your rights, please provide us with proof of your identity, in order to prevent any unauthorised disclosure or processing of your personal data.  We ask you to preferably enclose a copy of the front of your identity card with your request. We will only use this copy to execute your requested rights.

Should you have any questions about the privacy statement, please contact us via or via

This statement was last updated in June 2019.

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